Employee Privacy: Why Smart Employers Guarantee It

Employee Privacy: Why Smart Employers Guarantee It

Employees’ right to privacy in the working environment has stirred quite a controversy within the media for the past years. Right to privacy has been a hot topic with the industry especially in this age when technology and information can easily be shared with a click. Telecommunications such as internet and e-mails have paved a way for faster and more private methods of communication, but it is through these types of privacy that agitated employers. Companies have shared concerns about how to monitor their employees without the fear of prosecution.

When employers would monitor their employees’ emails or other types of communication, it makes them feel that it is a violation of their privacy. But that is usually allowed in some states. Employee activities, especially ones that are conducted on the company grounds, have more protection in terms of privacy. Employers can have reasons to monitor employee activities since such hidden communications can harbor illegal activities such as substance abuse.

Employers also need to know the people they are hiring, hence the need for personal information. They also have to address both personal and professional issues for the benefit of their workplace. Workplace surveillance and monitoring serve to ensure the security of other employees.

The employer’s need for information and the employee’s right to privacy should find balance.

  1. Employers should clearly state what personal information they require from their employees and candidates. They should also clearly state for what purpose does it serve to give private information.
  2. The collection, disclosure, and use of private information should be done with full knowledge of the employee. It is with full consent that they give personal information to the responsibility of the employer. 
  3. Gathering of employee information should only comprise what is necessary for the employer for future reference.
  4. The method of gathering employee information should be done through lawful means. Hacking emails, social media accounts, and rummaging through private mail can mean that this is a breach of an employee’s right to privacy.
  5. Employers should not give out private information of their employees easily. Only when they are dealing with legal action that it is required to access personal information of the employee. Other than that, employers should not give away personal data other than its stated purpose.
  6. Employees should not give false information. All the data that they provide to their employer should be thorough, factual, and updated. If ever any of their provided information has changed in the course that they are still employed, they should notify their employer of any changes.
  7. The personal information should be accessible to employees. They should have the right to see that the information they had provided had not been altered or changed. If so, they have the right to question those responsible in handling their personal data.

Many companies now have practices for the privacy of their employees. It is required by law that employees have the right to question company liability. Employee privacy is not just avoiding litigations; it is about the right of an individual to set boundaries and have it respected.

5 Things that Increase Employee Satisfaction

5 Things that Increase Employee Satisfaction

A successful business does not only prioritize their customers, but also their employees’ satisfaction and happiness. Employees who are happy with their jobs tend to be passionate and will deliver their very best. Passionate employees do not just work for the sake of their paychecks, but their desire to see their company grow and improve to a whole new level and stay even in its toughest times. They will give their best to keep the company on its feet.

Employee satisfaction actually goes beyond than performing well and training newcomers. When employees are content with the company they are working for they are most likely going to tell their friends and family how happy they are with their job and the benefits that come with it. However, if their company does not treat them well, employees will end up criticizing and will tell other job seekers to avoid this particular company. Performance-wise, satisfied employees handle stress and pressure better compared to workers who are unhappy.

Recognition and Respect

Simple compliments, a pat on the back, and notes of thanks can go a long way. Recognizing achievements is a strong tool in building motivation and self-esteem. It is a way of showing respect to employees that their efforts are greatly appreciated. When a workplace lacks respect, it becomes toxic and when teamwork is required, not everyone will be fully cooperative.

Encourage Growth

There are many talented individuals in organizations, some may not have tapped into their full potential or even recognize it. When employees feel like their skill growth is stunted or that they think that they are not learning anything in the company, they will strongly consider resigning. When employees are not growing out of their current skill level, they will surely find a company that recognizes their talents and encourage them to grow.

Open Up Communications

Managers and Human Resources department should maintain an open line of communication and encourage staff to approach them in any case that they can raise concerns, share ideas, and other inquiries. Companies that listen to their employees show that they are concerned for their well-being in the workplace.

Schedule Skill Development Trainings

Learning never stops. Set up training that focuses on developing skill sets or introducing new ones. Skill development trainings should provide the workplace with an atmosphere that helps growth. Employees that are encouraged to enhance their skill sets are more motivated in their work. By providing hands-on learning stimulates their desire to learn and at the same time prevents stagnation and boredom.

Hand Out Surveys

Surveys help employees rate how satisfied they are with their workplace and management. Keeping track on how employees feel about the benefits and how efficient management is in maintaining a healthy workplace environment. Surveys are also a way to maintain an open-door policy and encourage the staff to approach management to voice concerns and suggestions. 

A paycheck does not always mean that an employee is satisfied. Building a system that makes employees content with their job should be the priority of companies in order to build a stronger work culture. The first advantage of high employee satisfaction is that it leads to a positive and productive work environment. Employees can focus on their work rather than complain or procrastinate. Secondly, turnover rate will decrease. Retaining experienced talented employees are more efficient compared to their newly recruited counterparts. These professionals are also important since they can become the mentors of employees who have just joined the organization. Last but not least, employees who are satisfied create a healthy working environment that abstains from office politics and other similar conflicts.

How to Deliver Effective Employee Training in 6 Easy Steps

How to Deliver Effective Employee Training in 6 Easy Steps

The success of your company lies in your employees. Employees are the best asset of any company; their performance determines your company’s success and by developing an employee training program it can contribute to the success of your business. It benefits greatly to both employees and employer. Training programs help employees, especially new recruits, to be more efficient in their tasks. A training program that is implemented properly can make employees more efficient. They can become more productive, updated to and compliant with company regulations and policies, increase their motivation, and create a smoother workflow.

When it comes to operating businesses, your employees need to have the talent, skill, and to be continuously productive. Employees need to understand their roles better and what standards they have to adhere to. Developing an effective employee training program can be determined by a lot of things, but with these easy steps, we can make it a whole lot easier.

Determine the Company Goals

What does our company aim for? What do we want to do as an organization? These are the questions you have to ask to know your goals. It’s hard to become successful when you do not know what you are aiming for. Determining what your company’s goals are helps you and your employees know what they will focus on. Usually, business goals include increasing worker efficiency, productivity, and client satisfaction. Regardless of what your organization focuses on, determining your company goals will tell you how to move towards developing the training program.

Determine Employee Characteristics and Where to Assign Them

Consider your employees’ characteristics and determine which type of training program would be the best, that is effective and would help them enhance their skills. As an employer, you cannot cater to each individual in your company so you need to sort them into groups to make these trainings faster and easier. Do my employees learn better through computer-based teaching or do we need an instructor? Do they learn faster if we have manuals or would they do better with lectures? These are just some of the examples of what you have to consider when you create a training program; it is complicated to have only one training program for it might not be effective for some of your employees and they will have trouble coping. Consider training methods that compliment different types of employees for a better chance to reach out to everyone.

Set Schedules

Training sessions take time to prepare. Before training your employees, you have to make sure that everything is in order. The time it will take for the training to complete will depend on the complexity of the content in the program. Take into consideration that there might be some setbacks or difficulties the program may face. Will the program be completed after a few weeks? Will everyone in the team absorb all the information by then? Or will some of them be overwhelmed by the information? Learning takes time and it is a process; setting schedules will help your employees cope with the process before moving forward.

Develop Training Materials

It should be the primary focus of the training program that employees have all the learning materials that they might need. Materials should contain information that is linked directly to the learning objectives of the program. If possible, it should include simulations or active participation as much as possible since it is easier to learn by actually doing it. Will these exercises help in retaining what employees have learned? Do the materials help them in being equipped with the right skills that will contribute positively in the company?

Keep Track of Progress

To see how well your program is working, you need to keep track of it. Even during the training, assessments should be conducted in order to evaluate any progress. Assessing skills can be simple tests for knowledge, memorization, analysis, simulations, and hands-on skills and attitudes towards the training.


Once the program is completed, request participants’ to give feedbacks. This is where you can see what the advantages and disadvantages of the training program were. Through feedback, employees can discuss what they have learned and how much they can apply it in an actual working situation. Also through feedback, you can see what the comments and suggestions from the participants are so that it can help in improving employee training programs. 


Find and Hire the Best Candidate for the Right Business

Find and Hire the Best Candidate for the Right Business

The corporate world is always changing. Adapting to these changes is important and finding the right candidate for the organization is just as essential. After all, employees are the core of an organization. They are the people who man the desks and keep the business up and running. Simply put: a business cannot run without their employees. It is evident that companies would like to hire candidates that will contribute greatly to their organizations’ goals. 

Any business owner would want to have good employees. Hiring the right candidate can be a demanding procedure. When companies hire the right employee for the job, it is actually an investment in itself. Employees who fit right for the tasks compensates the company through productivity, helping flourish the working environment and culture, which is overall a positive influence. However, the cost of hiring the wrong employee can harm a healthy working environment, not to mention it also wastes time.

Selecting the best candidate greatly improves the work culture. These employees contribute to the self-confidence of their colleagues, which can help in innovating plans for the company, propelling the company’s goals, and finally accomplishing them. There is no precise guideline for finding and hiring the best candidate as each company’s needs differ from the other, but there are basic criteria that need to be evident when screening. When picking candidates, companies need to look at how adaptive, analytical, cooperative, resourceful, and their eagerness to learn.

Most often, what companies look into is the attitude of candidates to see if they have the flexibility to bend with the culture of the company. Change is the only constant thing that is present in most organizations. Employees need to grow and evolve or else they will be left behind by progress. Adapting to new positions and embodying a new outlook is important when it comes to weathering out the changes the industry brings.

Critical thinking is one of the attributes of a deserving employee. They should be able to synthesize and analyze their surroundings and tasks. This starts off during job interviews, when they are encouraged to ask questions about the organization they are applying to. It shows that how candidates can be attentive, incorporate what they had heard to their understanding, and finally ask the essential questions regarding the focus of the business. The hiring process needs to have interview questions that can tap into how the candidate thinks. It also shows their patience, response to inquiry, and how they react under certain circumstances.

Teamwork is nothing new in a business organization. In a place where there are numerous tasks that need to be attended to, it is not a surprise that people are working together. Despite that the corporate environment is a competitive place, it should not get in the way of teamwork. A candidate cannot be so independent that they refuse to work with others; progress would be slow if that happened and infighting would most likely occur between employees. A candidate that understands their own train of thought can be amplified by teamwork and a variety of ideas.

Being resourceful is one critical skill of outstanding employees. Improvising the best solution on a problem that seemingly has a dead-end showcases skill and critical analysis in the face of pressure. Resourcefulness is about improving what is available; it is not just about constructing something new, but also make old methods work better.

Learning never stops; it is a life-long development and the knowledge we acquire is never enough.  The same can be said for candidates who stand out among the rest. Candidates who are always thirsty for knowledge and new skills are known to be versatile and open-minded. A cultured staff is an essential part of a company’s accomplishment and growth. 

Recruiting for Diversity – 6 Business Benefits of Building a Diverse Workforce

Recruiting for Diversity – 6 Business Benefits of Building a Diverse Workforce

When someone mentions diversity, what comes to mind are different factors concerning gender, age, race, and cultural background. In the workforce, it does not only mean to hire people of different races, age, and gender. Most businesses are now acknowledging the importance of having a diverse company culture. We may share a common interest, but at the end of the day, we are unique individuals with different outlooks and experiences.

Diversity within the company is vital especially in a business that is expanding towards the global field where they interact with clients from different cultures.

Varying Perspectives

When the workplace consists of different cultural backgrounds, employees are exposed to varying perspectives. This creates brainstorms that can result on a variety of analytical approaches and solutions based on their different experiences and methods of thinking. The organization can base what they have learned from varying perspectives and use it to improve their next business strategy. Companies can make new business strategies that can meet the needs of their customers more efficiently.

Attracting Talents

Diversity in an organization is viewed as an openness to change and culture. A diverse business will most likely attract a wider range of candidates since it will appeal to more individuals from different backgrounds. It will not matter what position the organization is opening, but this will lead to the number of applicants to increase and the chances of finding talented candidates will also follow. Talented employees are important in a highly competitive industry.

Retaining Employees

Finding and hiring new employees can take a lot of time. Replacing and training new recruits can be expensive. Retaining talented employees gives an organization a competitive edge. Employees feel they are appreciated, valued, and included in the organization. They feel appreciated and their loyalty and morale increase with the feeling of belonging. Appreciating diversity makes employees feel that they are valued for their individuality.

Going Global

When the workforce has a diverse language community, this pushes businesses forward due to its diverse community. Team members contributing to different cultures and mindsets, companies can cater to clients in different parts of the globe. Services and products are augmented to serve clients from various parts of the globe. The wealth of language paves a way for organizations to communicate effectively as well as establish relationships and understanding cultural characteristics.

Leading Innovation

Working in a diverse environment can help in appreciating differences and blurring the lines of traditional mindsets. New concepts and innovation can be born from the exchange of suggestions, comments, and feedbacks between individuals. Team meetings whose brainstorming are fueled by the differences of cultures can have lasting impacts. Diversity of culture can also mean a diversity of personalities and attitudes, and each can play to their strengths. Usually, traditional mindsets are contained to what is already known and practiced over and over again. New concepts are not explored. Creative minds can formulate ideas and solutions, and also have the expertise and experience to make it happen.

Adaptability to Change

A company that embarks into the global spotlight knows how fiercely competitive it is. A workforce that is already accustomed to the different cultures, will not have a hard time adapting to changes challenges will bring. Companies who are adaptable to change have potential to have a strong working culture that is sure to endure. 

How to Manage a New Employee’s First Day

How to Manage a New Employee’s First Day

The first day on the job for a new employee can be daunting. Simple tasks can be overwhelming and they can make common mistakes in front of their more experienced coworkers which can sink their morale. Of course, on the interview phase, they show a lot of promise, loyalty, and budding talent, but that should not stop there. Investing time into the first day of a new employee should keep that momentum going. New hires should have that feeling of being passionate about their job and with the company.

Managers have to supervise this new recruit to make their first day a success, make them feel that they are part of the team. These simple steps will make a new employee an efficient member of the company.


It is very important to introduce new hires to everyone in the team. It seems simple, but it is essential. It establishes identity. Giving time to introduce them around and be acquainted with the rest of the team. Do not simply introduce the new hire by their name or what tasks are they appointed with. Provide the background of what the tasks they are assigned to and their sets of skills.

Everyone, I’d like to meet Jen. She’s our new content writer and proofreader. She does an amazing job at writing content and she’ll be a huge help for promoting our website. If there’s any content you want checked, just let her know what you need.” 

In this way, introductions also include an acknowledgment of the new employee’s strengths and responsibilities in the team which will make the new employee feel involved.

Welcoming Team

Integrating new hires into the team does not stop at introductions. It is always a good idea to let the team adjust to the new employee. Be prepared not to make them feel overwhelmed on the first day; managers should see to it that the team will also orient and coach their new member. See to it that new hires are closely monitored in any case they need more assistance.

Set Up the Training Program

It would be disheartening for the new employee if managers would just simply toss the list of video tutorials and manuals for them to read, give them their username and password in the company’s software, and simply say “Just get familiar with it. It’s easy enough to understand.” It would seem like new hires are being left on their own and it will leave doubts to whether or not this type of company appreciates their presence and potential.

Conducting training programs to orient them to what their responsibilities are, get them acquainted with upcoming projects, and how their skills can contribute to the organization’s success. This makes new hires feeling that they are valued and confident that they found the right job that suits them.

Establish Short-Term Goals

Some new employees may become too eager to contribute to big projects immediately. However, it would be best if new hires have short-term goals to work on. Setting some short-term goals with new hires during the first day will make them feel more connected with the company’s own larger goals. Small success can help them build their confidence and earn the respect of their coworkers.

Provide a Mentor

Usually, new employees are not yet familiar with the details of their tasks or how it should be done. They will have inquiries during their first few days or weeks in the job. Managers will not be there all the time to entertain questions since they also have tasks to finish. Providing a mentor can make them feel more comfortable when they have questions. Instead of wondering who to approach, they have one person who they know will help them. It can help them ease the tension and be more productive at work.

Share Company History

As the first day draws to a close, helping new employees understand the company culture they are now immersed in. Open up the company’s history so they can understand more about the organization they are now a part of. This is a boost in morale and can help in making new hires work more efficiently with their team members.


By the end of the day, encourage the new employee to talk about what they have noticed about their new responsibilities. By simply asking “So how was your first day?” can mean that the management cares what new hires think about their new working environment. It can provide insight into what new employees feel and how did their team members behaved towards them. Requesting feedbacks can also help managers provide suggestions to improve performance for the next day. 

Proper Policies on Drug Testing

Proper Policies on Drug Testing

Use of illegal drugs is dangerous in all aspects of society. Illicit drug use can cause harm to everyone not just to the user, but also the people who are involved with them. Substance use and abuse is notably harmful in the workplace. Apart from the fact that it can place the efficiency and profits of the business into scrutiny, it can also put detrimental harm onto employees. It is important for companies to implement methods and policies that are able to test for illicit drug abuse and approaches to pursue a drug-free working environment. 

There are numerous companies that call for drug tests and screening for new employees. These companies also issue contracts that when they are hired, they agree to undergo random drug testing whenever it is requested. Conducting drug tests for background screening and retesting are the best methods to enhance workplace security. Companies also have to impose policies on their drug testing. Legalization of drugs can vary from state to state making the policies to need to be compliant with local regulations.

When an employee uses illegal or un-prescribed drugs, it is more likely that they will be less productive than their peers who do partake in drugs. Most illegal drugs take a toll on a persons’ decision making, reaction time, and even behavior. When companies instill drug testing policies, this encourages employees not to abuse drugs during work hours and even in their own home. Avoiding drugs will help employees in completing their tasks properly and risk-free.

Another importance of having drug testing policies is that it protects the company and their clients. When a person is hired, the company is liable for their safety. It is up for the company to ensure the safety of everyone in the workplace. Drugs in the workplace does not only endanger the user, but also to their peers, clients, and even their superiors.

Everyone can contribute to the fight against drug abuse. For businesses who have numerous personalities working for them, this is a huge responsibility to carry. Imposing proper rules and policies against drug testing helps in uplifting employee health and company development. Whenever companies employ people who are clean from illegal drugs, they are keeping drugs away from the area and at the same time help the community away from any drug-related crime.

Proper drug testing policies establish grounds of legality wherein companies can justly conduct drug tests on their employees. These policies give a clear account to what goes on in drug testing. Usually these tests are conducted by a separate licensed party, an independent medical clinic or laboratory, which follows the standards established by the state laws and government. These third parties ensure the privacy of employee identity and protection against tampering of test results. Companies usually pay for the testing procedures. Drug tests usually takes place during working hours and participants are compensated for their time with the usual rates.

Company policy on drug testing does not only stop there. When an employee tests positive that he or she is using any illegal drugs, then they are given choices. Either they agree to enter in a licensed rehabilitation program approved by the company and agree for a retesting after the end of rehabilitation or the employee will be terminated at once with no chance of being rehired.

The drug testing policy of companies show how they show effort and concern in the welfare of their staff and clients. Combating prevalence of illegal drugs does not only work with the authority, but also to businesses. Through these policies, companies can implement a healthy environment that does not need substances to perform well.

Create a Culture of Excellence in Your Small Business

Create a Culture of Excellence in Your Small Business

Corporate culture that strives for excellence can do wonders for your small business. Your employees come from different backgrounds; they were raised in different families and diverse traditions. Each employee has their own culture, but having a shared one at the workplace creates togetherness, communication, and equality that ensures no one is overlooked and everyone is treated with respect.

So how do you start with creating a culture that is dedicated to excellence? Your company should start with looking and hiring the right candidates. The performance of your business reflects the dedication and passion exhibited by your workforce.

Here are some tips to help you create a culture of corporate excellence:

Define What is Your Company’s Success

Companies differ from one another. You should have your own definition of what makes your business successful. Defining what you want for your business and what are its goals help you find the right people for the job.

Recruiting Talented Candidates

Knowing what you need in your business is important to drive it forward. Do not make the mistake of looking for candidates by what’s printed on their resumes or what you were looking for in the past. Rather than basing solely on their resumes, using questions that focus on attitudes will show more on how they will interact with their peers and how they will behave in a corporate setting. Change the profile of what you need so you can adapt to the changes the industry brings. Sticking to a traditional mindset on what to look for will slow down corporate progress. Look for candidates who are willing to adapt to new roles and are open to learning new skill sets.

Communicate Your Vision

You can have a clear picture of what you want for your business, but your employees might not. Maintaining open communication with your employees can do more than simply listing it all down on manuals for them to read. Get creative with reaching out to them on how you would set your visions in action or seeing them fulfilled.

Value Teamwork

Excellence does not only come from one person in a corporate setting. Establish the importance of teamwork; it enables employees to complement each other with a range of skill sets and ideas that come together to formulate solutions and innovations.

Help Your Employees Grow and Contribute to Your Vision

A culture of excellence does not stop learning. Employees who are committed to excellence do not stop at their current skill level, but they are willing to grow and learn more. Expand growth opportunities and introduce new responsibilities to your employees allows them to contribute to the bigger picture of your vision for the company. Understanding their roles and what they can accomplish shows how their efforts contribute to the unified company strategy.

Recognize Employee Effort

Appreciation and recognition is a great boost in morale. Recognizing the efforts of your employees help them boost their motivation and self-esteem. Employees respond better when they know that their work is valued. Not only will their productivity rise, but also their standards to give you the best of their work. Significant recognitions and rewards can greatly influence employees’ attitudes and behavior.

Developing a culture of excellence is not achieved in a short time. Your organization will have dynamics that are developed between your employees and your management. Excellence takes time to achieve with constant and combined efforts. It is not an easy task and it takes discipline and strong will, but it is worth it.

Tips to Regulate Employee Internet Use

Tips to Regulate Employee Internet Use

The internet has been a great innovation to help with communication and transactions, especially in business. However, the internet can also be a distraction in the workplace. There are plenty of websites to waste time on: Facebook, Twitter, Tumblr, downloads, shopping websites, and many more. Wasting time means outputs are delayed and along with it, is the company’s progress. There is a difference between being strict on internet usage policy and keeping employees from wasting too much time on the internet. It can be more serious if employees would use the company’s internet connection to look up inappropriate websites and conduct illegal transactions. It might seem severe to completely monitor employee internet usage at work, but try to minimize personal usage and wasted time.

Here are a few tips to regulate employee internet usage:

Set Clear Policies on Internet Usage

Setting clear policies on internet usage makes the benefit and restrictions clear to everyone. Set rules on what grounds are acceptable to use the internet during working hours, such as emails, chatting, video messaging, blogging, and web browsing. Also, consider writing this on the policies wherein all employees agree to. Internet usage policy should also include how the internet is used productively during working hours.

Inform and Remind Employees

Inform employees that the company has rules against improper usage of the internet during work hours. Transparency on policies and the measures taken on regulating internet can keep employees aware of internet regulation and are informed of the company’s policies.

Use Monitoring Software

Regulating employees’ internet use has been sparking innovation. Software that can monitor web data without the help of managers and supervisors are available in the market. This can also minimize the effort of managers to constantly check on employees as these kinds of software do this for them.

Put Passwords on Connected Devices

If there are only certain devices that require the internet, enable passwords so that only employees who are authorized to use the internet can only use them. This is a way to control who uses the internet for company purposes only.

Only Grant Access to Employees Who Require It

There may be employees who require an internet connection to work. However, create a set of rules that only they can use their assigned devices and not lend it to anybody during working periods.

Manage Bandwidth Settings

Only allow a certain frequency of bandwidth available. This feature will lessen employees’ tendency to watch online videos or download data.

Block Websites

The internet can still be used by everyone, but take note to block certain websites that can hinder focus such as social media and shopping sites.

Act Out Disciplinary Actions

Put out rules that cover what actions need to be done when certain employees break internet usage policies. Make sure that these disciplinary actions are proper and fair.

In conclusion, companies would always want their employees to be productive. But of course, there are times that employees would want to unwind in the workplace. Find balance with controlling the internet; perhaps allowing employees to check their personal accounts during lunch and coffee breaks for example. Remember that limiting internet use does not mean that it is being restricted. Granting access to the internet for personal and leisure use at appropriate times does not hurt productivity. 

Opening Up Meaningful Conversations with Email Marketing

Email has become a means for swift communication. In the world of business, it is crucial to open up communication to old and new clients. The usage of email has opened an essential route for marketers looking to invite, employ, and maintain their clients and prospects. This method of marketing has become quite challenging and competitive.

Companies need to know what their clients think and through email marketing they can reach out to the right marketing niche. Email has given the advantage of reaching out to numerous clients without the need for expensive production costs such as printing pamphlets, television commercials, and radio advertisements. Maintaining a healthy email marketing list is made in order to specifically target the right niche and sending them customized emails that fit what they want to see and what they are interested in. This also helps in promoting company reputation.

Simply sending out emails is not enough. When establishing good rapport with customers, marketers should know how to keep the line open and cordial. Communication does not mean that only one party is heard, but also the other. Sending out marketing emails should not just be about the company, but also the clients and prospects. Clients, after all, are the most integral part of business; their feedback on customer service can determine how well the company would do in the future. Email marketing should not be one-sided; it should be an attempt to open up to customers, give them the choice to respond and allow their experiences be shared to other networks as well.

The audience of email marketing is vital. Marketers need to know who they are speaking to and how these people would like to be addressed. Personalizing marketing emails and crafting them to show that the audience is not talking to a machine, but to an actual person, lets them know that they are heard and their feedback is appreciated, and are even implemented into the company. This will increase rapport and allow current clients to share their experiences with the company, which will open up to new prospects.

Composing a catchy subject line is also an important part in opening up a profound interaction. Usually, people would just scroll through their inboxes, not giving much thought for promotional emails. They are more focused in emails that are more personal. Marketers can get an idea from this habit. When marketing emails are fashioned to be addressed in a personal manner, customers are more compelled to open and read them. It piques their interest and attention. Not only that, it gives them the thought that there is a listening ear to what they want. 

A long list of recipients means that there are many personalities that is addressed to. Email marketing may tend to derail with what is the initial focus due to its mindset onto building lists and sending out numerous updates. Though this is a good method for promoting branding, it should never forget to understand about their customers’ stages of purchasing. It is also important to have that appeal with customers with regards to their purchasing rhythm. Not all the time customers have the finances to purchase goods or employ services regurally. Timing of these emails is important.

Deepening the rapport with customers with great content makes marketing emails interesting to read. Great content in addition to customization makes customers eager to open up their emails and strike a conversation with their marketers. Knowing what customers want and what they need gives insight on what businesses need to promote and improve. Nurturing customer-company relationships will definitely help with company success.