elevator pitch

It Is Not Enough to Say What You Do, You Have to Say Why You Do It

It Is Not Enough to Say What You Do, You Have to Say Why You Do It

Everyone has heard of the infamous “elevator pitch” in which you are supposed to justify your importance to the organization in the time it takes you and the Big Boss/ Important Client to ride the elevator. There are many guides for how to put together this short but powerful message and how you need to prepare, memorize, and practice it. Essentially, these all offer some variation on how to state, who you are, what you do, and why it is of value in 30 seconds or less.