Rebranding is a short word for “changing the perception of some population”. Brand can be about a product, a person, an organization, or even a philosophy. We sometimes call branding: spin. No matter what is being rebranded, keeping a few short tips in mind will make the chance of success a lot higher:
1. It is easier to make an airplane than to modify a ship into an airplane- Which means if you already have a well-established brand, it would probably be simpler to create a separate, even competing, brand and just retain ownership of both.